9 Marketing Automation Trends That Will Grow Your Business

Updated: Aug 7

2020 will be all about creating unique, engaging experiences that add value to the evolved, super-connected, always-online consumer, and Marketing Automation will act as a catalyst in making it all happen.

So, without further ado, here are the top trends that will influence and dominate the Marketing Automation industry this year.

1) Rise of Marketing Automation

The stats discussed above clearly emphasize on the growth of Marketing Automation in 2020. And it could be down to a very simple reason – an increasing number of marketers are beginning to realize the value and potential of Marketing Automation, which is apparently increasing their investment in MarTech.

Based on predictive analysis of data, Marketers are expected to spend as much as 32 billion US$ in 2019 on Marketing Automation software. Here are some stats in that regard which should might make your eyes pop-out.


  • The number of Marketing Automation vendors grew 27% in 2018, a clear indicator of the burgeoning market demand.

  • According to Email Monday, spending on Marketing Automation tools will grow rapidly, reaching $25.1 billion annually by 2023.

  • The report also stated that 75% of marketing professionals are already using at least one type of Marketing Automation tool in their strategy. Other businesses can try to emulate tactics deployed by market leaders to achieve similar levels of success.

  • Marketing Automation has come to be recognized as an essential tool for improving bottom-line growth, with over 70% of Indian marketers using it primarily for improving their lead conversion rate.

2) Power of Personalized Content

The need for personalized content is not surprising at all today. But in all the communications you receive from brands, you’d still find lack of personalization in most of them. And when you look at the numbers in support of it (here’re some from Instapage), you’d be hard pressed to understand why?

In 2019, context will increasingly be the driving force behind business growth. Consumers are demanding relevant experiences from the brands they interact with. They expect brands to know their likes and preferences, and come up with intelligent product recommendations that are worth their while.


  • By combining social listening, user attributes, on-site behavioral attributes and past purchase data, marketers have a fantastic opportunity to formulate a highly accurate customer profile.

  • Understanding user preferences and buying habits will help brands move beyond segmentation and personalization, and enter the realm of hyper-personalization and predictive recommendations.

  • Personalized content will be the key ingredient in a brand’s retention marketing efforts. It can help brands rack up their customer loyalty index, ensuring that business doesn’t get lost to competition.

3) Smarter Marketing Automation: Machine Learning + AI Assisted Platforms 

Predictive Personalization will be the pot of gold at the end of the Marketing Automation rainbow in 2019. Netflix and Starbucks are already up and running with recommendation engines that use AI + Machine Learning to create hyper-personalized experiences for customers. The